AgencyPitch vs Loopio: Honest Comparison (2026)
Loopio is RFP-response software for enterprise sales teams. AgencyPitch is for marketing agencies sending proactive proposals.
This is a comparison written by the team building AgencyPitch. We have a bias. We've also lost deals to Loopio and used it ourselves before building our own thing — so we know exactly where they win.
Here's the real breakdown.
Quick verdict
Loopio if 80%+ of your pipeline is enterprise RFPs over $200K. AgencyPitch for everything else — outbound, inbound from your audit tool, retainers, fractional engagements, and the occasional RFP response.
If you want the full breakdown — pricing, features, feature-by-feature — keep reading.
Pricing in 2026
Loopio
- Starting price: Custom (~$15-25K/yr starting)
- Realistic agency tier: $25K-50K/yr typical for mid-market.
AgencyPitch
- Starter — Free forever (1 proposal/month, watermarked)
- Solo — $24/user/mo (unlimited proposals, all 20 templates, no watermark)
- Agency — $79/user/mo (5 seats, 100 audit-tool leads/mo, custom domain)
- Pro — $199/user/mo (unlimited seats, API access, white-label)
For an apples-to-apples agency-grade comparison, that's $24/mo (AgencyPitch Solo) vs $25K-50K/yr (Loopio).
Where Loopio is genuinely better
- Best-in-class RFP-response automation — answer-library + AI to fill long question banks
- SOC 2 + enterprise-grade procurement compliance
- Strong for $200K+ enterprise sales cycles
If those features are critical for you, this is your honest signal to pick Loopio. We'd rather lose the deal than mis-sell.
Where AgencyPitch wins
- Built for outbound + inbound proactive proposals — RFPs are a small slice
- Drastically cheaper ($24/mo vs $1,500+/mo)
- AI generation for full proposals, not just answer-library lookup
- Audit funnel + lifecycle emails
- Self-serve signup vs Loopio's mandatory sales call
Feature-by-feature
| Feature | AgencyPitch | Loopio |
|---|---|---|
| AI generation (full proposal) | ✅ | ❌ (paragraph-level only) |
| Marketing-agency templates | ✅ 20 | ❌ generic |
| Audit-tool lead funnel | ✅ | ❌ |
| Lifecycle email automation | ✅ 7 emails | ❌ |
| E-signature | ✅ | ✅ |
| View / open tracking | ✅ | ✅ |
| Razorpay International billing | ✅ | ❌ Stripe-only typically |
| Referral program built in | ✅ | ❌ |
| API access | ✅ Pro tier | varies |
Migrating from Loopio
If you're switching, here's the painless way:
- Export your last 3-5 best-performing Loopio proposals as PDF
- Sign up for AgencyPitch Solo (free trial, 14 days)
- Pick the closest matching template (we have 20)
- Generate a new proposal — paste your tone-of-voice notes from the old proposal into the AI brief
- Send a couple to live prospects, see the open rates, then decide
Most teams that switch tell us the painful part isn't the migration — it's realizing they paid 2-3x more for years.
The honest pitch
We're not the right tool for everyone. If you're an enterprise SaaS sales team, use PandaDoc. If you're a wedding photographer, use HoneyBook. If you're a contract-redlining-heavy legal-services firm, use DocuSign CLM.
But if you're a marketing agency — SEO, paid social, content, PR, web, fractional CMO — that ships 5+ proposals a month, AgencyPitch is built specifically for you, and we'll keep being half the price.
Try AgencyPitch free — 14-day Solo trial, no credit card.
See all 20 templates — including the one you'd use to win your next retainer.