The podcast template for agencies building shows from 0 to top-100 charts.
Podcast production isn't editing audio — it's building a media property. This template scopes the engagement as production + distribution + repurposing, with pricing tied to episode cadence and asset volume. Designed for founders and brands using audio as a primary content moat.
Setup fee + monthly retainer. Round numbers. Each tier includes everything below it plus specific upgrades. The middle tier is recommended — most clients pick it.
Founders launching their first podcast with proper production
Established shows scaling to 10K+ downloads/episode with sponsorship monetization
Top-100 podcasts treating the show as a media business
Cover, Executive Summary, Understanding Your Business, Podcast Services, Our Process (Strategy → Pipeline → Recording → Distribution), Timeline, Investment (3 tiers), Why Us, Case Study, Next Steps.
Foundation: $3,500/mo + $4,000 setup, 2 episodes/month + editing + show notes + distribution. Growth: $7,500/mo + $8,000 setup, 4 episodes + video + 5-10 social clips + guest booking. Scale: $18,000/mo + $20,000 setup, 8 episodes + studio production + 20+ clips/week + sponsor management. Per-episode pricing under-charges for the strategy + distribution work that actually grows a show.
1) Selling episodes — sell shows. 2) Skipping the format/strategy phase (most podcasts die before episode 10). 3) No distribution / repurposing layer — episodes published and forgotten. 4) Missing sponsor enablement (revenue is the moat).
Founder or brand committed to a 12-month podcast investment. They understand growth is slow (episodes 1-30 are the hardest), have a real point of view, and want production handled so they can focus on the conversation.
Adjust episode cadence. Toggle video production. Add sponsor sales support. AI rewrites in your voice.
14-day free trial. No credit card. AI rewrites in your agency's voice.