The Shopify template for agencies building stores from $1M to $50M+ DTC brands.
Shopify projects span a wide spectrum — a Dawn theme tweak vs a Plus + Hydrogen headless build. This template tiers cleanly by store sophistication: starter theme, custom store, and full Plus + headless. Each tier maps to a real DTC growth stage.
Setup fee + monthly retainer. Round numbers. Each tier includes everything below it plus specific upgrades. The middle tier is recommended — most clients pick it.
DTC brands launching their first store or replatforming from BigCommerce / Wix
$1M-$10M ARR DTC brands ready to invest in store as a competitive moat
$10M+ DTC brands scaling internationally with custom commerce needs
Cover, Executive Summary, Understanding Your Business, Shopify Services, Our Process (Audit → Theme → App Stack → Launch + Growth), Timeline, Investment (3 tiers), Why Us, Case Study, Next Steps.
Theme Build: $12,000 fixed-fee, customized Dawn or premium theme + basic app stack. Custom Store: $35,000 + $4,500/mo, custom theme + advanced PDP + CRO retainer. Plus + Headless: $90,000 + $12,000/mo, Shopify Plus + Hydrogen storefront + B2B portal + multi-region. Don't sell theme builds to $10M+ brands — they need custom; don't sell Plus to $500K brands — they don't need it.
1) Recommending Plus to brands too small for it (they'll churn). 2) Skipping Klaviyo email setup (it's part of every build). 3) No CRO retainer post-launch — store gets stale. 4) Missing merchandising review cadence.
DTC brand at $500K-$50M+ ARR. Either launching, replatforming from BigCommerce/Shopify-on-an-old-theme, or scaling to Plus. Buyer cares about page speed, conversion rate, and CMS usability.
Adjust theme vs custom build. Toggle Hydrogen headless. Add subscription/bundling app scope. AI rewrites in your voice.
14-day free trial. No credit card. AI rewrites in your agency's voice.