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web · proposal template

Webflow / Framer Build

The no-code site build template for agencies shipping marketing sites in 6-10 weeks.

Webflow and Framer are how modern marketing sites ship — fast, designer-led, with proper CMS for non-technical editors. This template scopes the build with phases tied to deliverables (not hours), and prices by complexity tier so prospects can self-select.

Investment structure

Three pricing tiers, edit-in-place.

Setup fee + monthly retainer. Round numbers. Each tier includes everything below it plus specific upgrades. The middle tier is recommended — most clients pick it.

Starter

Funded startups launching a marketing site with style + speed

$0/mo
+ $9,000 setup · 0-month minimum
  • Up to 8 unique pages
  • Webflow or Framer build (you pick)
  • Mobile-first responsive design
  • Basic CMS collections (blog, team)
  • 1 round of design revisions
  • 30-day post-launch support
Recommended

Marketing Site

Series A/B SaaS treating their site as a primary growth surface

$1,800/mo
+ $28,000 setup · 6-month minimum
  • Everything in Starter
  • Up to 25 pages + custom landing pages (3)
  • Advanced CMS architecture (multi-collection)
  • Animation + motion direction
  • Form integrations (HubSpot, Salesforce, Slack)
  • Quarterly design refresh + new page builds (retainer)

Enterprise Build

Established brands needing enterprise CMS without leaving Webflow / Framer

$4,500/mo
+ $65,000 setup · 12-month minimum
  • Everything in Marketing Site
  • Multi-language / multi-region setup
  • Headless integration (Sanity, Contentful) bridging Webflow
  • Custom CMS workflows for non-technical editors
  • Performance budget (LCP <1.8s, CLS <0.05)
  • Dedicated PM + engineer retainer (24h/mo)

What's in this template

Cover, Executive Summary, Understanding Your Business, Web Build Services, Our Build Process (Discovery → Design → Build → Launch), Timeline, Investment (3 tiers), Why Us, Case Study, Next Steps.

How to price Webflow/Framer in 2026

Starter: $9,000 fixed-fee, 8 pages + basic CMS. Marketing Site: $28,000 + $1,800/mo, 25 pages + CMS + animation + integrations + ongoing retainer. Enterprise Build: $65,000 + $4,500/mo, multi-language + headless integration + dedicated retainer. Charge change orders explicitly — don't absorb scope creep.

Common mistakes this template fixes

1) Per-page pricing — undersells complexity. 2) No revision policy — "unlimited" kills margin. 3) Missing CMS training (clients can't update without you). 4) Skipping performance budget (LCP <1.8s should be a deliverable).

When to use this template

Funded startup or scale-up needing a proper marketing site. Buyer cares about design quality + how easily their team can update it. Won't hire devs in-house — Webflow/Framer is the right call.

Editable in AgencyPitch

Swap Webflow ↔ Framer. Adjust page count. Add/remove CMS complexity. Toggle headless add-on. AI rewrites in your voice.

The 10 sections in this template

  1. 01Cover
  2. 02Executive Summary
  3. 03Understanding Your Business
  4. 04Proposed Web Build Services
  5. 05Our Build Process
  6. 06Timeline
  7. 07Investment
  8. 08Why Us
  9. 09Case Study
  10. 10Next Steps

Send your next web proposal in 5 minutes.

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