5 Best Proposal Software for Paid Ads Agencies (Google + Meta)

Paid-ads proposals need to handle the dual structure of management fee + ad spend percentage. Most tools assume flat retainers. Here are 5 that handle the nuance.

The 7 best (or 5 or 6) tools we'd actually recommend

1. AgencyPitch (Paid Search + Paid Social templates)

Price: $24/user/mo

Best for: Separate templates for Google Ads, Meta Ads, TikTok Ads, with tier structures including base management fee + ad-spend percentage tier upgrades.

Watch out for: Templates assume monthly retainers, not project-based ad consulting.

2. Proposify

Price: $35/user/mo

Best for: Marketplace has paid-ads templates.

Watch out for: Pricing tiers are static tables, not first-class objects.

3. Better Proposals

Price: $19/user/mo

Best for: Visual polish helps when the proposal IS the marketing.

Watch out for: Manual tier-building.

4. PandaDoc

Price: $19/user/mo

Best for: If you also send ad-spend management contracts (legal-grade), the redlining is solid.

Watch out for: Templates are generic.

5. Qwilr

Price: $35/user/mo

Best for: Embed Looker Studio dashboards directly into the proposal — clients can see live ad performance.

Watch out for: Slow editor. $35-59/mo.

TL;DR — who picks what

• AgencyPitch if you sell Google + Meta + TikTok ads management.
• Qwilr if you embed live performance dashboards into the proposal.

Want to skip the comparison?

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